Company
MRAD Media is a performance technology company. Our teams build and operate the systems behind billions of ad impressions and millions in revenue, and we hold everything we ship to the same standard: measured, automated, and engineered to last.
What we are
A small company doing complex work. We are engineers, media buyers, analysts and product people who would rather own the machine than rent it.
We run performance media across Meta, Google, Microsoft and Yahoo on infrastructure we wrote ourselves: campaign automation, attribution, server-side signals, feed integrations and reporting. The same discipline drives our market-intelligence tools, our publishing properties and our interactive products.
We are a technology company that knows advertising deeply, not an agency that outsources its technology. Access to partner accounts is always explicitly authorized, scoped to the minimum a feature needs, and logged.
Teams
- Engineering
Platform, data pipelines and automation. Python services on serverless infrastructure, analytics at volume, and the internal tools every other team runs on.
- Media
Performance buying and search monetization across the major advertising and search platforms, run on our own launch, optimization and reporting systems.
- Data and research
Modeling, scoring and forecasting: bid and budget optimization, keyword and traffic-quality ranking, market and token analytics, scenario simulation.
- Product and interactive
Web applications, publishing properties, browser games and real-time 3D experiences like the one on our home page.
- Partnerships
Agency, publisher and feed relationships, onboarding and commercial operations.
How we got here
- 2018The core team starts building campaign-automation software for performance advertising: platforms that launch and optimize ads across hundreds of accounts a day.
- 2019First consumer products shipped: mobile apps and a VPN service, built and scaled end to end.
- 2021Machine-learning bid and budget optimization in production; data infrastructure rebuilt for high daily volumes.
- 2023MRAD Media established in Naples. Search monetization and media operations run on our own stack.
- 2026The infrastructure becomes products: Ads Console, Insights and Signals. Market-intelligence tools and interactive experiences in development.
| Company | MRAD Media |
|---|---|
| Offices | Napoli, Italy Madrid, Spain |
| info@mradmedia.com |